Search Engine Optimization for Law Practice Websites
Search Engine Optimization (SEO) for a law
practice website is both an art and a science. When applied
to a law practice website correctly, it ensures that the site comes up at or
near the top of search engine results.
The proper application of sound SEO techniques
to your law practice website will, without any doubt, dramatically
improve delivery of what you expect from your website. IE - An
abundance of website traffic that directly translates into new
clients and increased cash flow.
The plain unvarnished truth about
Law Practice Websites and Search Engine Optimization is
this:
*
If your law practice website has not been Search Engine Optimized,
all the time
and money you have invested in it is virtually a total loss.
*
If you do not have a website at all, you are seriously behind the
times in terms of marketing your law practice.
*
The typical webmaster has only a vague idea of how to apply SEO
techniques.
* The typical lawyer just assumes that if he or she has a
law practice website published to the internet it will generate new clients. Nothing could be
further from the truth.
Attorney Website Analysis:
On the "Analyze Your Website" page there are links to several
tools that you can use to determine how your law practice website is actually
performing. This page is probably the best place to start.
Read More...
Common Mistakes Made with Law Practice Websites:
A very convincing argument can be made that
50% of the task of creating a search engine optimized law
practice website is making sure that you DO NOT do certain
things - that you DO NOT make certain mistakes. For instance:
* Does your law practice website make use of frames?
* Does it have a splash page?
* Does it employ Flash?
* Does it take more than 12 seconds to load to a browser
with a dial-up connection?
We believe that before you can learn what do to, you need to learn what not to do. Read More...
Our Tutorial:
Our tutorial is, at all times, a work in
progress. The methods used to optimize a law practice
website for good search engine placement, is constantly
evolving. What worked in the past, does not necessarily
work today. What works today, probably won't work in the
future. The major emphasis of this website is to create an
information resource whereby interested legal professionals can
keep themselves abreast of the latest in sound search engine
optimization methods.
Read More...
Our Discussion Group:
The body of knowledge found on this website cannot possibly be
complete. There will always be questions, the answers to
which, cannot be found on this website. For that reason we
have created a
Google Discussion Group designed to fill the inevitable
information gaps inherent in our tutorial.
Read More...
Our Newsletter:
Our twice-monthly newsletter is co-published by this website and
our sister website,
Legal-Sites.net. We endeavor to create an informative
newsletter that contains pertinent up-to-date information on the
ever-changing methodology of marketing your law practice on the
internet. Read More...
Other Important Resources:
This website is certainly not the only information resource for
lawyers wishing to keep themselves abreast of the latest trends
in search engine optimization. Aside from this website,
there are several other excellent information resources on the
internet. Additionally, there are many excellent tools and
software applications that should be of interest to any lawyer seriously interested in exploiting the internet in
a methodical and ethical manner. To avail yourself of this
information please see the links under the "Resources" section
of the Navigation Bar on the right side of this page.